TTC, National Ballet raise the barre with arts campaign

The We Move You creative campaign came to life at Union Station as nine dancers from the National Ballet of Canada conducted a demonstration for subway riders on Nov. 14.

The TTC launched the poster/video collaboration last month and the partnership is a natural fit as both the companies move audiences, both physically and emotionally, says National Ballet artistic director Karen Kain.

The stunning photography shot at various TTC locations for the advertising campaign will soon be available for purchase at the TTC’s online store, says CEO Andy Byford.

The Customer Communications Department has other partnerships in store with the city’s leading cultural organizations. Stay tuned.

A series of We Move You videos is now playing on TTC-TV screens and are available at the Official TTC YouTube Channel.